That’s why kins exists.
After a decade in the creative industry, we saw something broken: brilliant minds boxed in, big ideas watered down, and too many brands chasing trends instead of truth. The industry felt safe, polished and soulless. So we built Kins to flip the script. To craft design that hits you in the feelings. That moves people viscerally, emotionally, memorably.
Pradhyumn Kag
Co-founder, Design Director
With 7+ years as a design director across India and Singapore based agencies, Pradhyumn turns bold ideas into designs that connect deeply with global audiences. His work balances experimentation with strategic intent, spanning projects for Google, Facebook, Spotify, and Snapchat.
He’s the Chief Creative Director of Fetus®, an I.P. streetwear label like none other you've seen before.
Pranjal Kaila
Co-founder, Design Director
Pranjal Kaila is a brand strategist and design director with over 8 years of experience helping businesses across the globe find their boldest voices. His approach blends storytelling with thoughtful design, working across industries from tech to fashion.
He’s the CEO of Fetus®, an I.P. streetwear label like none other you've seen before.
Kins is the
creative force
behind Fetus
As business owners, we know what it means to start from scratch, to take risks, and to stay true to a vision when it’s easier to follow the crowd. That’s why Fetus® is so personal to us.
Rooted in rebellion and storytelling, Fetus follows a character exiled from his planet, now launchin his own fashion label in Delhi. Every piece of streetwear is a reflection of of how we approach both creativity and entrepreneurship: with emotion, intention, and a refusal to conform.
Owning and growing this brand taught us how to blend great design with business, without compromising either.
Collaborators
Meet the people that make it possible
