Every category is crowded.
Everyone is racing to be better.
Better is a treadmill. You run harder, and eventually lose to whoever has a bigger budget. We built Kins to get off the treadmill entirely.
There's a position in every market that no competitor can reach. Strategy that finds the gap. Branding that owns it. Digital experiences that make it real. We make you impossible to ignore.
Pradhyumn Kag
Co-founder, Creative Director
Seven years. Four continents. Google, Spotify, Snapchat, Facebook. Pradhyumn has directed brand work at a scale most creatives only reference in decks — which means he's also seen exactly what kills a great idea before it leaves the room. At Kins, he makes sure it doesn't. At Fetus®, he builds proof that the brands worth remembering are the ones that refused to be reasonable.
Pranjal Kaila
Co-founder, Strategy Director
Pranjal spots the gap and fills it. Eight years of brand strategy across categories, always staying through execution. He's CEO of Fetus® a label he runs and learns from every day. When he tells a client what to do, he's already done it. He didn't just theorise about owning a category. He went and built one.
Fetus is where we put our money where our mouth is.
12+
years experience
50+
brands that own their category
80%
long term partners
27+
awards
Collaborators
Meet the people that make it possible
Sahir Khan
Graphic Designer
Aravind Narayanan
Marketing & Content Head
Anshika Sharma
Senior graphic designer
Shikhar Virmani
Senior graphic designer
Dhruva Deshpande
3D & Motion Designer
Vivek Mishra
Production manager
