Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
The Challenge
Control Z, an innovative Indian startup, set out to transform perceptions around renewed mobile phones. Their mission: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
The Challenge
Control Z, an innovative Indian startup, set out to transform perceptions around renewed mobile phones. Their mission: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
The Challenge
Control Z, an innovative Indian startup, set out to transform perceptions around renewed mobile phones. Their mission: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and digital experience focused around three pillars:
Aspirational Renewal
We positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Environmental Impact
Through thoughtful storytelling and clear messaging, we highlighted the substantial environmental benefits of prolonging phone lifecycles. This narrative not only educated consumers but positioned Control Z as a responsible brand leading change.
Tech-Savvy Sustainability
Striking a balance between innovation and eco-awareness, we ensured that the technological sophistication behind Control Z's renewal process was front and center. This reinforced the brand’s credibility in both the tech and sustainability spaces.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and digital experience focused around three pillars:
Aspirational Renewal
We positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Environmental Impact
Through thoughtful storytelling and clear messaging, we highlighted the substantial environmental benefits of prolonging phone lifecycles. This narrative not only educated consumers but positioned Control Z as a responsible brand leading change.
Tech-Savvy Sustainability
Striking a balance between innovation and eco-awareness, we ensured that the technological sophistication behind Control Z's renewal process was front and center. This reinforced the brand’s credibility in both the tech and sustainability spaces.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and digital experience focused around three pillars:
Aspirational Renewal
We positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Environmental Impact
Through thoughtful storytelling and clear messaging, we highlighted the substantial environmental benefits of prolonging phone lifecycles. This narrative not only educated consumers but positioned Control Z as a responsible brand leading change.
Tech-Savvy Sustainability
Striking a balance between innovation and eco-awareness, we ensured that the technological sophistication behind Control Z's renewal process was front and center. This reinforced the brand’s credibility in both the tech and sustainability spaces.
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
