Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
The Challenge
Control Z's mission is clear: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
The Challenge
Control Z's mission is clear: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
The Challenge
Control Z's mission is clear: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was clear yet ambitious, to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and positioned renewed phones as sleek, sophisticated alternatives to brand-new devices, carefully crafting an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
“Kins has been a total game-changer: creative, professional, and deeply in sync with our brand. They deliver beyond expectations and feel like part of the team.”
Yug Bhatiya
CEO & Founder, Control Z
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
Team
Brand Strategy
Sukanya Punchhi Sukanya Raghuvanshi
design direction
pradhyumn kag
website design
Anshika Sharma
