3D Motion Film

Lenskart SG

Make the Switch

3D Motion Film

Lenskart SG

Make the Switch

The Brief

Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.

The Brief

Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.

The Brief

Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.

Our Approach

Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:

Launch Film

We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.

Versatility Film

To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.

Our Approach

Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:

Launch Film

We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.

Versatility Film

To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.

Our Approach

Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:

Launch Film

We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.

Versatility Film

To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.

Team

Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance

Team

Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance

Team

Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance

hi@bykins.com
+91 9876543210

© All rights reserved

hi@bykins.com
+91 9876543210

© All rights reserved

hi@bykins.com
+91 9876543210

© All rights reserved