3D Motion Film
Lenskart SG
Make the Switch
3D Motion Film
Lenskart SG
Make the Switch
The Brief
Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.
The Brief
Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.
The Brief
Lenskart Singapore sought to captivate consumers with the launch of its latest eyewear collection, emphasizing innovation and bold style. The challenge: inspiring customers to confidently "Make the Switch" to Lenskart’s cutting-edge designs.
Our Approach
Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:
Launch Film
We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.
Versatility Film
To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.
Our Approach
Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:
Launch Film
We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.
Versatility Film
To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.
Our Approach
Our approach was grounded in humor, innovation, and visual dynamism, translating the collection’s key attributes into compelling, customer-centric narratives through two standout 3D films:
Launch Film
We playfully referenced the iconic style of Apple advertisements, combining sleek, minimalist visuals with tongue-in-cheek storytelling. This playful parody positioned Lenskart’s glasses as technologically advanced yet accessible, instantly engaging viewers with both wit and style.
Versatility Film
To highlight the collection's expansive range, vibrant animations were strategically crafted to showcase diverse styles and colors. This dynamic visual storytelling celebrated individual fashion preferences, underscoring the collection’s broad appeal and adaptability to personal style.
Team
Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance
Team
Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance
Team
Aravind Narayanan Dhruva Deshpande Nikhil Tokas In Partnership with Irregulars Alliance
