Namaha Healthcare needed a website that made care feel easier to understand and easier to reach.
Client
Industry
Healthcare
Country
India
Scope
Website Design & Development, Art Direction
Namaha Healthcare needed a website that made care feel easier to understand and easier to reach.
Client
Industry
Healthcare
Country
India
Scope
Website Design & Development, Art Direction
Namaha Healthcare needed a website that made care feel easier to understand and easier to reach.
Client
Industry
Healthcare
Country
India
Scope
Website Design & Development, Art Direction
OR READ CASE STUDY ↓
Context
Namaha Healthcare is a family-led hospital in Mumbai, with deep roots in women’s health and a growing world of specialities around it.
The hospital interiors, visual identity, illustrations and design details had already shaped Namaha into a space that felt warmer than the entire healthcare category.
The website was the next place that feeling needed to come alive.
Context
Namaha Healthcare is a family-led hospital in Mumbai, with deep roots in women’s health and a growing world of specialities around it.
The hospital interiors, visual identity, illustrations and design details had already shaped Namaha into a space that felt warmer than the entire healthcare category.
The website was the next place that feeling needed to come alive.
Context
Namaha Healthcare is a family-led hospital in Mumbai, with deep roots in women’s health and a growing world of specialities around it.
The hospital interiors, visual identity, illustrations and design details had already shaped Namaha into a space that felt warmer than the entire healthcare category.
The website was the next place that feeling needed to come alive.
Hospital websites are crowded directories of departments, doctors, facilities and forms. Useful, yes. Reassuring, rarely.
Hospital websites are crowded directories of departments, doctors, facilities and forms. Useful, yes. Reassuring, rarely.
Hospital websites are crowded directories of departments, doctors, facilities and forms. Useful, yes. Reassuring, rarely.
The Only Space
From the first meeting, we knew the website had to meet the user with confidence, but without the coldness healthcare often slips into.
We built the experience that can hold the full complexity of a growing multispecialty hospital while still feeling calm, clear and human.
The Only Space
From the first meeting, we knew the website had to meet the user with confidence, but without the coldness healthcare often slips into.
We built the experience that can hold the full complexity of a growing multispecialty hospital while still feeling calm, clear and human.
The Only Space
From the first meeting, we knew the website had to meet the user with confidence, but without the coldness healthcare often slips into.
We built the experience that can hold the full complexity of a growing multispecialty hospital while still feeling calm, clear and human.
A warmer way to care
A warmer way to care
A warmer way to care
Women’s healthcare is rarely just clinical. It is intimate, ongoing and often emotional. We wanted the experience to feel less like being processed and more like being understood.
Women’s healthcare is rarely just clinical. It is intimate, ongoing and often emotional. We wanted the experience to feel less like being processed and more like being understood.
Women’s healthcare is rarely just clinical. It is intimate, ongoing and often emotional. We wanted the experience to feel less like being processed and more like being understood.
Art Direction
We carried Namaha’s warmth into the website through lived-in spaces, Turmeric Design's 2016 branding had given us a great headstart with hand-drawn illustrations, a calm colour palette. With photography our purpose was to find visual moments that made the hospital feel personal rather than clinical.
Art Direction
We carried Namaha’s warmth into the website through lived-in spaces, Turmeric Design's 2016 branding had given us a great headstart with hand-drawn illustrations, a calm colour palette. With photography our purpose was to find visual moments that made the hospital feel personal rather than clinical.
Art Direction
We carried Namaha’s warmth into the website through lived-in spaces, Turmeric Design's 2016 branding had given us a great headstart with hand-drawn illustrations, a calm colour palette. With photography our purpose was to find visual moments that made the hospital feel personal rather than clinical.
Team
Content & Project Lead
Sneha Mahajan
Creative Direction & Design
Anshika Sharma
Illustrations
Sneha Mahajan Reshu Singh Alafiya Hasan
Photography
Shreyas Barpande
Development
Alok joshi
Branding
Turmeric Design
Team
Content & Project Lead
Sneha Mahajan
Creative Direction & Design
Anshika Sharma
Illustrations
Sneha Mahajan Reshu Singh Alafiya Hasan
Photography
Shreyas Barpande
Development
Alok joshi
Branding
Turmeric Design
Team
Content & Project Lead
Sneha Mahajan
Creative Direction & Design
sahir khan
Illustrations
Sneha Mahajan Reshu Singh Alafiya Hasan
Photography
Shreyas Barpande
Development
Alok joshi
Branding
Turmeric Design
