Google Japan sought to craft a brand experience that elegantly unified traditional Japanese aesthetics with Google's global visual identity.
Google Japan sought to craft a brand experience that elegantly unified traditional Japanese aesthetics with Google's global visual identity.
Google Japan sought to craft a brand experience that elegantly unified traditional Japanese aesthetics with Google's global visual identity.
Overview
The core challenge was to honor and authentically represent the cultural depth of Japan, while seamlessly aligning it with Google's iconic, contemporary design approach.
Overview
The core challenge was to honor and authentically represent the cultural depth of Japan, while seamlessly aligning it with Google's iconic, contemporary design approach.
Overview
The core challenge was to honor and authentically represent the cultural depth of Japan, while seamlessly aligning it with Google's iconic, contemporary design approach.
Our Approach
We designed a comprehensive visual storytelling system rooted in minimalist Japanese aesthetics, artfully combined with Google's bold, vibrant identity. By thoughtfully incorporating delicate traditional patterns, neutral color palettes, and subtle cultural motifs, we successfully balanced heritage with modernity.
Our Approach
We designed a comprehensive visual storytelling system rooted in minimalist Japanese aesthetics, artfully combined with Google's bold, vibrant identity. By thoughtfully incorporating delicate traditional patterns, neutral color palettes, and subtle cultural motifs, we successfully balanced heritage with modernity.
Our Approach
We designed a comprehensive visual storytelling system rooted in minimalist Japanese aesthetics, artfully combined with Google's bold, vibrant identity. By thoughtfully incorporating delicate traditional patterns, neutral color palettes, and subtle cultural motifs, we successfully balanced heritage with modernity.
Outcome
The event’s visual identity was widely praised for its respectful yet innovative synthesis of tradition and contemporary design, setting a new benchmark for culturally integrated branding at Google.
Outcome
The event’s visual identity was widely praised for its respectful yet innovative synthesis of tradition and contemporary design, setting a new benchmark for culturally integrated branding at Google.
Outcome
The event’s visual identity was widely praised for its respectful yet innovative synthesis of tradition and contemporary design, setting a new benchmark for culturally integrated branding at Google.
Team
Project Lead
Mangesh Walsangikar
design direction
Pradhyumn Kag
illustration
Akshay Gupta
agency partner
Stark Media
Team
Project Lead
Mangesh Walsangikar
design direction
Pradhyumn Kag
illustration
Akshay Gupta
agency partner
Stark Media
Team
Project Lead
Mangesh Walsangikar
design direction
Pradhyumn Kag
illustration
Akshay Gupta
agency partner
Stark Media
