Branding, Strategy
Greed
Never Enough
Branding, Strategy
Greed
Never Enough
Overview
In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.
Overview
In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.
Overview
In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.
Our Approach
Name as the North Star
Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.
Branding & Visual Identity
Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.
Our Approach
Name as the North Star
Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.
Branding & Visual Identity
Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.
Our Approach
Name as the North Star
Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.
Branding & Visual Identity
Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.
Team
Pranjal Kaila Pradhyumn Kag
Team
Pranjal Kaila Pradhyumn Kag
Team
Pranjal Kaila Pradhyumn Kag
