Greed is an unapologetic coffee brand crafted for students and driven professionals, the ambitious ones who push tirelessly towards success.

Client

Industry

QSR

Country

India

Scope

Branding, Strategy, Art Direction, Packaging, Mascot Design

Greed is an unapologetic coffee brand crafted for students and driven professionals, the ambitious ones who push tirelessly towards success.

Client

Industry

QSR

Country

India

Scope

Branding, Strategy, Art Direction, Packaging, Mascot Design

Greed is an unapologetic coffee brand crafted for students and driven professionals, the ambitious ones who push tirelessly towards success.

Client

Industry

QSR

Country

India

Scope

Branding, Strategy, Art Direction, Packaging, Mascot Design

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Our brand identity channels the raw energy of hustle culture.
Our brand identity channels the raw energy of hustle culture.
Our brand identity channels the raw energy of hustle culture.

To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

Team

Pranjal Kaila Pradhyumn Kag

Team

Pranjal Kaila Pradhyumn Kag

Team

Pranjal Kaila Pradhyumn Kag