Branding, Strategy

Greed

Never Enough

Branding, Strategy

Greed

Never Enough

Overview

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

Overview

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

Overview

In a world built on waiting your turn, Greed emerged as a brand for those who refuse to settle. Our mission was clear: create an unapologetic grab-and-go coffee brand specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success.

Our Approach

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Branding & Visual Identity

Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

Our Approach

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Branding & Visual Identity

Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

Our Approach

Name as the North Star

Greed is more than just a name; it embodies a fierce, uncompromising attitude. It captures a spirit hungry for more, more drive, more intensity, more flavor and signals a bold invitation: don't hesitate, take what's yours.

Branding & Visual Identity

Our brand identity channels the raw energy of hustle culture. With intense, high-impact colors and assertive typography, we built an aesthetic that's immediate, fearless, and unmistakably strong. Every detail from packaging to digital presence reinforces urgency, capturing the spirit of individuals who see their coffee break not as downtime, but as fuel for their ambition. To further embody Greed's gritty determination, we introduced Rex, a dynamic, pencil-drawn mascot with an outsized personality and an even bigger mouth. Rex symbolizes the audacious attitude that defines our community those who embrace the grind and thrive on challenge.

Team

Pranjal Kaila Pradhyumn Kag

Team

Pranjal Kaila Pradhyumn Kag

Team

Pranjal Kaila Pradhyumn Kag

hi@bykins.com
+91 9876543210

© All rights reserved

hi@bykins.com
+91 9876543210

© All rights reserved

hi@bykins.com
+91 9876543210

© All rights reserved