Branding, Packaging
Notato
Crunch the Unexpected
Branding, Packaging
Notato
Crunch the Unexpected
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. But how do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights? They needed a brand identity and packaging design that could turn heads and tickle taste buds.
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. But how do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights? They needed a brand identity and packaging design that could turn heads and tickle taste buds.
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. But how do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights? They needed a brand identity and packaging design that could turn heads and tickle taste buds.
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Our Approach
Be Bold & Playful
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
Vibrant Presence
We chose vibrant purples and greens, a deliberate break from traditional snack category norms, enhancing shelf visibility and emphasizing freshness and flavor.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Our Approach
Be Bold & Playful
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
Vibrant Presence
We chose vibrant purples and greens, a deliberate break from traditional snack category norms, enhancing shelf visibility and emphasizing freshness and flavor.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Our Approach
Be Bold & Playful
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
Vibrant Presence
We chose vibrant purples and greens, a deliberate break from traditional snack category norms, enhancing shelf visibility and emphasizing freshness and flavor.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Team
Shikhar Virmani Pranjal Kaila
Team
Shikhar Virmani Pranjal Kaila
Team
Shikhar Virmani Pranjal Kaila
