How do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights?
How do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights?
How do you make cauliflower the belle of the ball in a world dominated by potato chip heavyweights?
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. They needed a brand identity and packaging design that could turn heads and tickle taste buds.
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. They needed a brand identity and packaging design that could turn heads and tickle taste buds.
Overview
Notato, the new kid on the snack block, was ready to shake up the chip aisle with their cauliflower chips. They needed a brand identity and packaging design that could turn heads and tickle taste buds.
Our Approach
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
Our Approach
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
Our Approach
We built a playful yet powerful brand identity anchored by a bold mascot and dynamic visuals that clearly communicated health benefits without compromising on snack-time appeal.
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
A memorable logo featuring a stylized cauliflower character set an engaging tone, highlighting the snack’s playful personality while subtly nodding to its health-driven roots.
Brand Identity
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Brand Identity
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Brand Identity
The new identity positioned Notato prominently within a competitive market, creating instant recognition and capturing consumer attention. Cauliflower chips are no longer the underdog, they’re the unexpected favorite.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Flavorful Storytelling
Distinctive identities for each flavor variant were crafted to amplify Notato’s brand personality, transforming the experience of selecting chips into a fun, flavorful exploration.
Team
Project Lead
Pranjal Kaila
graphic design
Shikhar Virmani
Team
Project Lead
Pranjal Kaila
graphic design
Shikhar Virmani
Team
Project Lead
Pranjal Kaila
graphic design
Shikhar Virmani
