Lore is the ever growing database of every story, experience, and incident within the Fetus universe
Client
Industry
Fashion, Tech
Country
India
Recognition
Scope
Branding, Strategy, Website Design + Development
Lore is the ever growing database of every story, experience, and incident within the Fetus universe
Client
Industry
Fashion, Tech
Country
India
Recognition
Scope
Branding, Strategy, Website Design + Development
Lore is the ever growing database of every story, experience, and incident within the Fetus universe
Client
Industry
Fashion, Tech
Country
India
Recognition
Scope
Branding, Strategy, Website Design + Development
OR READ CASE STUDY ↓
Context
Fetus is our own streetwear brand. But from day one, we never saw it as just clothing.
Fetus is always a protagonist first.
An alien who was banished from his planet, landed in Delhi, India and started building a brand through fashion, art, music, objects, stories and community.
Every collection is a chapter. Every phrase, symbol, character and strange little details belongs to a larger universe we are slowly building.
The only problem was that most of this world was living inside our heads. Which is not the most scalable CMS.
So we built Lore.
A home for the Fetus universe.
Context
Fetus is our own streetwear brand. But from day one, we never saw it as just clothing.
Fetus is always a protagonist first.
An alien who was banished from his planet, landed in Delhi, India and started building a brand through fashion, art, music, objects, stories and community.
Every collection is a chapter. Every phrase, symbol, character and strange little details belongs to a larger universe we are slowly building.
The only problem was that most of this world was living inside our heads. Which is not the most scalable CMS.
So we built Lore.
A home for the Fetus universe.
Context
Fetus is our own streetwear brand. But from day one, we never saw it as just clothing.
Fetus is always a protagonist first.
An alien who was banished from his planet, landed in Delhi, India and started building a brand through fashion, art, music, objects, stories and community.
Every collection is a chapter. Every phrase, symbol, character and strange little details belongs to a larger universe we are slowly building.
The only problem was that most of this world was living inside our heads. Which is not the most scalable CMS.
So we built Lore.
A home for the Fetus universe.
The Only Space
We imagined Lore as a futuristic device Fetus uses.
Built to store characters, incidents, places, philosophies, products and proof that this world is big with enough weirdness left intact to make people want to keep digging.
The Only Space
We imagined Lore as a futuristic device Fetus uses.
Built to store characters, incidents, places, philosophies, products and proof that this world is big with enough weirdness left intact to make people want to keep digging.
The Only Space
We imagined Lore as a futuristic device Fetus uses.
Built to store characters, incidents, places, philosophies, products and proof that this world is big with enough weirdness left intact to make people want to keep digging.
We hope you love discovering Fetus's Lore and all it's secrets.
We hope you love discovering Fetus's Lore and all it's secrets.
We hope you love discovering Fetus's Lore and all it's secrets.
Team
CREATIVE DIRECTION
PRADHYUMN KAG VIVEK MISHRA
GRAPHIC DESIGNER
SAHIR KHAN
NARRATIVE & WRITING
ARAVIND NARAYANAN PRANJAL KAILA
Team
CREATIVE DIRECTION
PRADHYUMN KAG VIVEK MISHRA
GRAPHIC DESIGNER
sahir khan
NARRATIVE & WRITING
ARAVIND NARAYANAN PRANJAL KAILA
Team
CREATIVE DIRECTION
PRADHYUMN KAG VIVEK MISHRA
GRAPHIC DESIGNER
SAHIR KHAN
NARRATIVE & WRITING
ARAVIND NARAYANAN PRANJAL KAILA
