Branding, Motion, Mascot
Moonrabbit
Proudly Misfits
Branding, Motion, Mascot
Moonrabbit
Proudly Misfits
Overview
Moonrabbit, an ad agency with a bold, unconventional ethos "Proudly Misfits" needed a rebrand that reflected its disruptive, creative spirit.
Pranjal, as part of the internal team, anchored the new brand identity around Beano, an irreverent, charismatic mascot embodying Moonrabbit’s spirit of rebellion and creativity. Beano became the playful face and visual ambassador of the agency, reflecting the team's determination to challenge convention and inject humor and originality into their brand language. The Result? A cohesive visual system encompassing identity design, merchandise, detailed 3D assets, dynamic motion graphics, and vibrant, expressive illustrations. Each element was intentionally designed to resonate deeply with Moonrabbit's core values boldness, originality, and creative mischief.
Overview
Moonrabbit, an ad agency with a bold, unconventional ethos "Proudly Misfits" needed a rebrand that reflected its disruptive, creative spirit.
Pranjal, as part of the internal team, anchored the new brand identity around Beano, an irreverent, charismatic mascot embodying Moonrabbit’s spirit of rebellion and creativity. Beano became the playful face and visual ambassador of the agency, reflecting the team's determination to challenge convention and inject humor and originality into their brand language. The Result? A cohesive visual system encompassing identity design, merchandise, detailed 3D assets, dynamic motion graphics, and vibrant, expressive illustrations. Each element was intentionally designed to resonate deeply with Moonrabbit's core values boldness, originality, and creative mischief.
Overview
Moonrabbit, an ad agency with a bold, unconventional ethos "Proudly Misfits" needed a rebrand that reflected its disruptive, creative spirit.
Pranjal, as part of the internal team, anchored the new brand identity around Beano, an irreverent, charismatic mascot embodying Moonrabbit’s spirit of rebellion and creativity. Beano became the playful face and visual ambassador of the agency, reflecting the team's determination to challenge convention and inject humor and originality into their brand language. The Result? A cohesive visual system encompassing identity design, merchandise, detailed 3D assets, dynamic motion graphics, and vibrant, expressive illustrations. Each element was intentionally designed to resonate deeply with Moonrabbit's core values boldness, originality, and creative mischief.
Outcome
The rebrand solidified Moonrabbit's identity as a disruptive, proudly misfit agency, with Beano becoming the face of their rebellious culture. The new visual identity energized internal teams and strengthened their market presence, aligning their brand with their creative, boundary-pushing ethos.
Outcome
The rebrand solidified Moonrabbit's identity as a disruptive, proudly misfit agency, with Beano becoming the face of their rebellious culture. The new visual identity energized internal teams and strengthened their market presence, aligning their brand with their creative, boundary-pushing ethos.
Outcome
The rebrand solidified Moonrabbit's identity as a disruptive, proudly misfit agency, with Beano becoming the face of their rebellious culture. The new visual identity energized internal teams and strengthened their market presence, aligning their brand with their creative, boundary-pushing ethos.
Team
Pranjal Kaila As part of the internal team
Team
Pranjal Kaila As part of the internal team
Team
Pranjal Kaila As part of the internal team
