Soundfeld was a German high-end audio brand that wanted to be louder than Beats and Sonos. Literally.
Client
Industry
Consumer Electronics
Country
Germany
Scope
Brand Identity, Audio Reactive Design
Soundfeld was a German high-end audio brand that wanted to be louder than Beats and Sonos. Literally.
Client
Industry
Consumer Electronics
Country
Germany
Scope
Brand Identity, Audio Reactive Design
Soundfeld was a German high-end audio brand that wanted to be louder than Beats and Sonos. Literally.
Client
Industry
Consumer Electronics
Country
Germany
Scope
Brand Identity, Audio Reactive Design
Challenge
Every premium audio brand competes on how it looks, not how it sounds.
Soundfeld had a different instinct: what if the brand itself responded to sound? What if the identity didn't describe the product, but behaved like it?
Challenge
Every premium audio brand competes on how it looks, not how it sounds.
Soundfeld had a different instinct: what if the brand itself responded to sound? What if the identity didn't describe the product, but behaved like it?
Challenge
Every premium audio brand competes on how it looks, not how it sounds.
Soundfeld had a different instinct: what if the brand itself responded to sound? What if the identity didn't describe the product, but behaved like it?
We positioned Soundfeld as the brand that doesn't just play music. It reacts to it.
We positioned Soundfeld as the brand that doesn't just play music. It reacts to it.
We positioned Soundfeld as the brand that doesn't just play music. It reacts to it.
The Only Space
We built the identity in Processing, an open-source generative design environment, so the brand could literally respond to sound in real time.
The logo distorts, deconstructs and reassembles itself with the amplitude and frequency of whatever is playing.
The Only Space
We built the identity in Processing, an open-source generative design environment, so the brand could literally respond to sound in real time.
The logo distorts, deconstructs and reassembles itself with the amplitude and frequency of whatever is playing.
The Only Space
We built the identity in Processing, an open-source generative design environment, so the brand could literally respond to sound in real time.
The logo distorts, deconstructs and reassembles itself with the amplitude and frequency of whatever is playing.
Visual Language
The static expressions of the identit: posters, product graphics, brand collaterals, were built from the same generative logic. Every still frame is a frozen moment from a living system. Nothing was designed by hand that could be generated by sound.
Visual Language
The static expressions of the identit: posters, product graphics, brand collaterals, were built from the same generative logic. Every still frame is a frozen moment from a living system. Nothing was designed by hand that could be generated by sound.
Visual Language
The static expressions of the identit: posters, product graphics, brand collaterals, were built from the same generative logic. Every still frame is a frozen moment from a living system. Nothing was designed by hand that could be generated by sound.
Team
Brand Design
pranjal kaila pradhyumn kag
Team
Brand Design
pranjal kaila pradhyumn kag
Team
Brand Design
pranjal kaila pradhyumn kag
sahir khan
